For the most part (except for one shade, the black), the colors are named by color description: Beige, Sand, Gold, Apricot, Tea Rose, Taupe, Matte Brown, Camel, Bronze, Mahogany, Deep Burgundy, Plum, Steel, Must Have (matte black). This is the naming convention I prefer. I hate it when colors are named something other than what they are, because then I have to go find a color description of the shade.
Observe:
Using these four colors (Apricot, Tea Rose, Taupe, Matte Brown):
I graduated the colors from lightest to darkest, from the brow bone to the lash line, and got this:
And again! The four colors are all light tones, so the dark color is the Sormeh (Beige, Sand, Gold, Apricot).
If you have been looking for a good neutral palette, I would recommend this one. It has enough variation to create plenty of looks, and is very user-friendly. This palette is a good stepping stone for the person wanting to venture away from drugstore brands, but isn't quite ready to make the leap to high-end. At $28, each shade costs $2, which is easily comparable in cost to drugstore eyeshadows.
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