Wednesday, August 28, 2013

The Buzz - 8/27/13 - Sephora+Pantone Color IQ

Have ya'll heard of this?

Sephora has a foundation finder that you can use both in-store and online.

Yeah, so what?

Ok, they have this totally nifty little device that scans your skin, and finds its absolute color... no lighting distortion! 

Then, the computer compares your scan to 110 colors to find the shade that is perfect for you!  After that, it recommends all the foundations that come in your color!  Can you believe it?  No more wrong colors!  No more face swatches!  No more having your foundation look perfect in one light, and hideous in another!

Once you know your color, you can easily shop online.

Otherwise, what if you don't have access to a Sephora?  Well, they made a list of all the foundations that they carry, and you can enter your brand and shade to find another product with the same coloring!  So, it's not-so-awesome for you if you have never ventured away from drugstore brands, but amazingly convenient if you already wear a brand Sephora carries.

Now, there is a way to get around not having used any brand other than drugstore... start Googling!  You can google search for your brand and color, and include the term "dupe".  With a little bit of sleuthing, you should be able to find an upscale version of your current foundation.

So have any of you tried this?  I am planning to try it out very soon; hopefully this weekend.  I can hardly wait to see if it works!

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